Leave the Drugstore Mascara Behind

It’s a habit; it’s what we do… we go to the drugstore for a couple of items, always swing by the makeup department to see if there is anything new and exciting (usually not), and grab our go-to mascara. We have given up trying new brands because we know what works ‘fine’, and we stick […]

Fresame – A Company with a Conscience

When you think of a cosmetic company, you think beauty, color, and enhancement. But you should also be thinking about who these companies really are and what they stand for. Do they have your best interest in mind or simply want to sell their product? It’s true, the right makeup can make you beautiful, confident, […]

How Much are Consumer’s Spending on Makeup?

After a quick trip to your favorite store and returning with some fabulous makeup, do you ever wonder how much the average person spends on cosmetics? Here at Fresame, we live for these statistics. Not just because we sell some absolutely to-die-for mascara, but because we are obsessed with makeup and want to make sure […]

Why You Want Paraben Free Mascara

We have been hearing it on the news; parabens are bad for us. But what are parabens, and why are they harmful? It is essential to understand what we put into and on our bodies, including our makeup. The best way to protect yourself against potentially harmful products is to read the ingredients of your […]

Matching the Right Mascara with the Right Wand

I know it can be confusing. It’s hard to figure out which type of mascara to choose, and then you must select the best wand as well. Do you want fluffy eyelashes, cat eyes, eyelashes that are defined and separated, or incredibly long lashes? So many decisions to make! Here is a quick breakdown of […]

How Latina-Owned Businesses will Change the World

Businesses in America are becoming more inclusive and equitable (as they should!).  According to the U.S. Small Business Administration, roughly 1 in 10 workers, or 12 million people, in the United States are self-employed business owners. Yet only 7 percent of Latinos own businesses. The Latinx market is changing the landscape of our economy and is one […]

The Importance of Cruelty-Free Mascara

While some may try to downplay the issue, there’s no arguing that testing on animals in the cosmetics industry is widespread at an unimaginably large scale. The latest data from Cruelty-Free International showed that at least 192 million animals were used for scientific purposes in a single year. The United States ranks second in the […]