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Why You Want Paraben Free Mascara

We have been hearing it on the news; parabens are bad for us. But what are parabens, and why are they harmful? It is essential to understand what we put into and on our bodies, including our makeup.

The best way to protect yourself against potentially harmful products is to read the ingredients of your makeup and choose those without parabens.

What are Parabens?

There are several different strands of parabens, and they are all chemicals commonly used in cosmetics to prong the ‘life’ of the makeup, making them stay in your makeup drawer longer.

They extend the life of the product by preventing the growth of harmful bacteria and mold. While that sounds good, we need to think about this. We should be putting fresh products onto our face and body, not ones riddled with chemicals to only give the appearance of freshness.

What is Being Done?

Scientific studies suggest that parabens may cause skin irritations, disrupt hormones in the body, and increase the risk of cancers. We most certainly do not want this.

Products such as moisturizers, face cleansers, deodorants, shaving gels, eye shadow, foundation, mascara, and more may contain parabens. But the good news is that companies are recognizing this and starting to make paraben-free products.

Major retailers are taking a stand against carrying harmful products that include parabens. Whole Foods Market bans all parabens as part of its premium body care standard. CVS is committed to paraben-free CVS products. Target has now released their line called Target Clean which focuses on household essentials and baby goods that are paraben-free.

According to the Environmental Working Group, the European Union has banned isopropyl- and isobutylparaben products, while 10 Southeastern Asian countries banned paraben in personal care products. This means that governments are recognizing the harmful damages of parabens and stopping its use.

What You Can Do

We sometimes forget the power of the consumer, and what you do can make a difference. By choosing paraben-free products, you are letting manufacturers know that you care, and that you will choose another brand name.

Choosing paraben-free mascara will ensure that your product is fresh. It is recommended to replace your mascara bottle every 3 months to ensure the product does not have any harmful bacteria that may irritate your eyes.

It doesn’t take long to look for paraben-free makeup. Once you find one you love, you can keep purchasing it, knowing it is not harming you or the environment. Or a quick scan of the ingredients will tell you if the makeup includes parabens.

Fresame has never used parabens in our mascara. Never. 

This quality mascara is paraben and cruelty-free as well as vegan. It has been ophthalmologist tested and ready to bring out the beauty of your eyes. When choosing a mascara that is water-resistant and won’t clump or flake… choose Fresame.

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