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Why Mascara Should be Your MOST IMPORTANT Piece of Makeup

We all love our makeup and have our favorite colors and style. We can change our makeup based on our outfits or our moods. One day we are quiet and conservative, but later that night we break out to be wild and outlandish. We use base, blush, eyeliner, lipstick, and maybe even glitter. But one piece of makeup should always within be our grasp: mascara

You may ask ‘why mascara when everything else is important too.’ That may be true; all of your makeup should be important to you. But you have to admit; nothing enhances your natural beauty like mascara.

Let me tell you why mascara should be the MOST IMPORTANT piece of your makeup arsenal:

Mascara works on just about everyone

• Do you have light lashes – use mascara to make them stand out
• Do you have dark lashes – mascara can enhance what you already have
• Do you have short lashes – lengthening mascara will give you the look you deserve
• Do you have long lashes – quality mascara will emphasize without clumping
• Do you have thin lashes – several coats of mascara can add plumpness and volume

Can be used for any occasion

When you’re having a comfortable and relaxing day, but you don’t want to go out without makeup. This is when a touch of lip color and a swipe of mascara will complete your easy-day look. Having your eyes look great is all you need on comfortable days.

But when it’s time to get dressed up and make a statement, mascara will expertly frame your eyes to make them stand out. A quality mascara will add depth and beauty to any look, and adding a couple of extra swipes will build volume without clumping.

Emphasizes Your Eyes

With people wearing masks, it’s even more important to emphasize your eyes. You can add colored eye shadow, line your eyes to their fullest extent… but it’s the mascara that will pull the look together. Mascara has the power to bring attention to you and your eyes.

Long, lush eyelashes are what truly enhance your eyes. From one coat to several swipes, complete the look you want with the best mascara you can find.

Go Waterproof

Whether you’re caught in the rain or experiencing an emotional moment – you should never worry about your mascara running. Using high-quality mascara will give you the peace of mind that the makeup will stay in place.

Some mascaras offers either length or waterproof, but go ahead and buy one that provides both. You should never have to compromise on the quality of your mascara.

Choose a Quality Mascara

Fresame gives you everything you want in a mascara: quality, texture, length, and volume – plus, it is vegan and cruelty-free. The problem of choosing is over, Fresame is the only mascara you need.

Since mascara is the most important piece of makeup you’ll own, choose a quality mascara. Fresame is what you’ve been waiting for. Your eyes tell the world who you are – so be amazing!

How the Latinx Beauty Industry is Dealing with the Pandemic

The Latinx beauty industry is one of the pinnacles of equality since it’s been built upon an inclusive and diverse workforce. Sadly, the pandemic has brought quite a few challenges to this area of commerce.

Rather than taking it lying down, the industry has been doing its best to fight back against the disruptions of COVID-19. This article will cover some of the ways that the industry has been coping.

Online launches

Now that trade shows and expos are temporarily canceled due to public health risks, many beauty companies are taking their product launches online. By doing so, they can still reach their audience without endangering the lives of both their customers and employees.

Expo West 2020 was set to have over 3,000 exhibitors and 86,000 attendees but got canceled due to the pandemic. The Vegas PMU Conference opted for online streaming to give exhibitors the exposure they need — albeit not as much as a physical event would’ve garnered.

This goes to show that even the most noteworthy conventions aren’t exempt from the reach of this virus. Companies are seeing massive drops in their revenue because they’re simply losing the opportunity to promote their products at events.

eCommerce over brick and mortar

More and more cosmetic companies are transitioning to an eCommerce business model since the foot traffic in shopping malls has decreased by 60%. It’s unclear if long-time industry leaders will make the shift in time or see their downfalls like Nokia and BlackBerry.

It’s far too easy to fade into obscurity if you don’t move with the times.

Revlon’s first quarter shows an 18% decline in their net sales, while L’Oreal saw a 4.8% drop in their sales during the same period. In fact, one of the things that helped Fresame maintain strong sales figures throughout the pandemic is its strong online distribution network and loyal customers who order online and have the product safely delivered to their homes.

Increase in local sourcing

With supply chain problems caused by closed borders resulting from the pandemic, the beauty industry has been gravitating toward local sources. These challenges aren’t all bad, the influx of new money into local resources is increasing economies where beauty companies reside. With this new force in the economy, one might expect to see a sort of renaissance within the local industry – something Fresame is proud to be a part of.

In addition to partnering with local suppliers, vertical integration is also becoming more common, with beauty companies taking cues from the automotive giant, Tesla, on how to ensure steady supply and high margins while manufacturing everything locally.

After all, sourcing locally is not only cheaper but also supports the surrounding economy.

Remote workers

Most employees in cosmetic companies have gone remote, opting for a work-from-home arrangement to prevent the spread of COVID-19.

This skeletal system has been effective at minimizing infection since R&D and QA staff are the only ones required to physically go to work at cosmetic facilities.

Modern technology has eased this transition and showed many companies that going remote is easier and safer than they thought.

What you can do

If you want to support the Latinx beauty industry, the best thing you can do is continue to buy high-quality products from manufacturers like Fresame and share Latinx product lines with your friends. At the end of the day, it’s often individual consumers that sustain industries in times of hardship.

Our products are cruelty-free and made with the finest ingredients to ensure you get the most bang for your buck.

Visit our store today!