How Latina-Owned Businesses will Change the World

Businesses in America are becoming more inclusive and equitable (as they should!).  According to the U.S. Small Business Administration, roughly 1 in 10 workers, or 12 million people, in the United States are self-employed business owners. Yet only 7 percent of Latinos own businesses.

The Latinx market is changing the landscape of our economy and is one of the fastest-growing segments of U.S. small businesses. This is allowing the economy to grow in exciting ways. The influence of Latina businesses continues to grow, making it easier to find and purchase products or do business with a Latina-owned company.

There are things we can all do to help support our Latina-owned businesses.

What You Can Do

There are many ways you can help a Latina-owned business grow and flourish. Here are just a couple of suggestions:

  • Patronize these businesses – If you are out shopping or browsing the internet, why not stop and look around a Latina-owned business? There are items that you may not have known you need.
  • Leave a review – Leaving a positive review is one of the easiest ways to let others know about your positive experience. Whether it’s a shop you visited, a restaurant you indulged at, or a new author you discovered, reviews genuinely do make a difference.
  • Promote on social media – take to social media to tell everyone your experience. Encourage your ‘friends’ and followers to do business with this company.
  • Recommend to your family – word of mouth is still a strong selling point. Tell your friends and family about the new business you found and invite them to show their support as well.
  • Utilize Latina brands for corporate events – when putting together ‘swag bags,’ try using gifts from Latina-owned businesses. We bet you can find some fantastic goodies.

Spending money on Latina-owned businesses helps to redistribute dollars and close the racial wealth gap. 

Have you Met Mariana?

Mariana started her company, Fresame, after working in the beauty industry at Bobbi Brown Cosmetics. She worked fashion shows, weddings, and non-profit events. Since she has been an artist her entire life, building her own beauty company was the next logical step.

She created Fresame with the idea of empowering women through makeup. Since the eyes will tell everything about you, Mariana focuses on a mascara that is cruelty-free, paraben-free, and vegan. Nothing harmful here; only the best ingredients are used.

Shop here to pick out your new favorite, your new must-have, and the last mascara you’ll ever need. Hasta La Luna and Volumizer Mascara will bring your look to the next level.

Not only will you want to share this find with everyone, but you are also celebrating a Latina-owned business.

What type of mascara is best for you

What Type of Mascara is Best for You?

It’s a bit overwhelming to walk into a store and be bombarded with too many brand names and styles of mascara. It can be unnerving if you’re not sure what each one does. So, let’s look at some types of mascara and find out which is best for you.

Understanding your lashes is the first step to finding your best mascara. Do you have thin lashes, or are yours already thick? Maybe you have long lashes, but they need some plumping. Or if you have light-colored eyelashes that blend in with the rest of your face and you need something that will make them pop and stand out.

Even if you don’t wear much makeup, choosing the right mascara can change and emphasize your look. Making sure you have the right mascara is essential.

Different Types of Mascara Explained

The key is to understand what the different types do and which lashes benefit from each one. Once you know what each type does and what you want, you can pick the best mascara for you.

  • Volumizing – no matter if you have short, thin straight eyelashes, volumizing mascara will give you thick and beautiful lashes. Volumizing mascara has a creamier formula that adds volume to any lashes.

Using a dark color also maximizes that volumizing effect. Go a couple of shades darker than your natural lash color, and volumizing mascara will give your eyes a completely different look.

  • Waterproof – this is one of the most popular types of mascara. This mascara coats your lashes to deflect moisture and is ideal for anyone with sensitive eyes.

We can all enjoy the benefits of this mascara. Whether working up a sweat during our workout, running through the rain, or a day at the pool or beach. Whatever you’re doing, waterproof mascara helps protect against smudging.

  • Clump-free – if you already have thick lashes, you want a mascara that doesn’t make them bunch up. Non-clumping mascara defines lashes without letting them stick together.

Find one with a special brush, and be sure not to over-apply. You only need one swipe on casual days, and only two to three coats are needed when you want to give your eyes that extra va va voom.

  • Lengthening – if you have short or sparse lashes, lengthening mascara will help define your eyes. Apply one thick coat and watch how your lashes instantly look longer.

Chose a mascara with a wand that gives an even coat and adds curl to your lashes. The right wand will build and separate each lash and give them breathtaking length.

What is Right for You

Finding the mascara that is right for you can seem daunting, but you can quickly eliminate many of the choices. First, think about the lashes you want, then decide if you want one that combines several types.

For example, you can have a mascara that adds volume while still being waterproof. And what is better than finding ones that are free from any harmful additives such as parabens. Yes, such a mascara does exist. Fresame offers Hasta la Luna for the length you crave, while their Volumizer Mascara gives you full, knock-out lashes.

Both are cruelty and paraben-free, so they are perfect for even the most sensitive eyes. You should never settle when it comes to mascara.




Woman with Mascara

Why Mascara Should be Your MOST IMPORTANT Piece of Makeup

We all love our makeup and have our favorite colors and style. We can change our makeup based on our outfits or our moods. One day we are quiet and conservative, but later that night we break out to be wild and outlandish. We use base, blush, eyeliner, lipstick, and maybe even glitter. But one piece of makeup should always within be our grasp: mascara

You may ask ‘why mascara when everything else is important too.’ That may be true; all of your makeup should be important to you. But you have to admit; nothing enhances your natural beauty like mascara.

Let me tell you why mascara should be the MOST IMPORTANT piece of your makeup arsenal:

Mascara works on just about everyone

  • Do you have light lashes – use mascara to make them stand out
  • Do you have dark lashes – mascara can enhance what you already have
  • Do you have short lashes – lengthening mascara will give you the look you deserve
  • Do you have long lashes – quality mascara will emphasize without clumping
  • Do you have thin lashes – several coats of mascara can add plumpness and volume

Can be used for any occasion

When you’re having a comfortable and relaxing day, but you don’t want to go out without makeup. This is when a touch of lip color and a swipe of mascara will complete your easy-day look. Having your eyes look great is all you need on comfortable days.

But when it’s time to get dressed up and make a statement, mascara will expertly frame your eyes to make them stand out. A quality mascara will add depth and beauty to any look, and adding a couple of extra swipes will build volume without clumping.

Emphasizes Your Eyes

With people wearing masks, it’s even more important to emphasize your eyes. You can add colored eye shadow, line your eyes to their fullest extent… but it’s the mascara that will pull the look together. Mascara has the power to bring attention to you and your eyes.

Long, lush eyelashes are what truly enhance your eyes. From one coat to several swipes, complete the look you want with the best mascara you can find.

Go Waterproof

Whether you’re caught in the rain or experiencing an emotional moment – you should never worry about your mascara running. Using high-quality mascara will give you the peace of mind that the makeup will stay in place.

Some mascaras offers either length or waterproof, but go ahead and buy one that provides both. You should never have to compromise on the quality of your mascara.

Choose a Quality Mascara

Fresame gives you everything you want in a mascara: quality, texture, length, and volume – plus, it is vegan and cruelty-free. The problem of choosing is over, Fresame is the only mascara you need.

Since mascara is the most important piece of makeup you’ll own, choose a quality mascara. Fresame is what you’ve been waiting for. Your eyes tell the world who you are – so be amazing!





How the Latinx Beauty Industry is Dealing with the Pandemic

The Latinx beauty industry is one of the pinnacles of equality since it’s been built upon an inclusive and diverse workforce. Sadly, the pandemic has brought quite a few challenges to this area of commerce.

Rather than taking it lying down, the industry has been doing its best to fight back against the disruptions of COVID-19. This article will cover some of the ways that the industry has been coping.

Online launches

Now that trade shows and expos are temporarily canceled due to public health risks, many beauty companies are taking their product launches online. By doing so, they can still reach their audience without endangering the lives of both their customers and employees.

Expo West 2020 was set to have over 3,000 exhibitors and 86,000 attendees but got canceled due to the pandemic. The Vegas PMU Conference opted for online streaming to give exhibitors the exposure they need — albeit not as much as a physical event would’ve garnered.

This goes to show that even the most noteworthy conventions aren’t exempt from the reach of this virus. Companies are seeing massive drops in their revenue because they’re simply losing the opportunity to promote their products at events.

eCommerce over brick and mortar

More and more cosmetic companies are transitioning to an eCommerce business model since the foot traffic in shopping malls has decreased by 60%. It’s unclear if long-time industry leaders will make the shift in time or see their downfalls like Nokia and BlackBerry.

It’s far too easy to fade into obscurity if you don’t move with the times.

Revlon’s first quarter shows an 18% decline in their net sales, while L’Oreal saw a 4.8% drop in their sales during the same period. In fact, one of the things that helped Fresame maintain strong sales figures throughout the pandemic is its strong online distribution network and loyal customers who order online and have the product safely delivered to their homes.

Increase in local sourcing

With supply chain problems caused by closed borders resulting from the pandemic, the beauty industry has been gravitating toward local sources. These challenges aren’t all bad, the influx of new money into local resources is increasing economies where beauty companies reside. With this new force in the economy, one might expect to see a sort of renaissance within the local industry – something Fresame is proud to be a part of.

In addition to partnering with local suppliers, vertical integration is also becoming more common, with beauty companies taking cues from the automotive giant, Tesla, on how to ensure steady supply and high margins while manufacturing everything locally.

After all, sourcing locally is not only cheaper but also supports the surrounding economy.

Remote workers

Most employees in cosmetic companies have gone remote, opting for a work-from-home arrangement to prevent the spread of COVID-19.

This skeletal system has been effective at minimizing infection since R&D and QA staff are the only ones required to physically go to work at cosmetic facilities.

Modern technology has eased this transition and showed many companies that going remote is easier and safer than they thought.

What you can do

If you want to support the Latinx beauty industry, the best thing you can do is continue to buy high-quality products from manufacturers like Fresame and share Latinx product lines with your friends. At the end of the day, it’s often individual consumers that sustain industries in times of hardship.

Our products are cruelty-free and made with the finest ingredients to ensure you get the most bang for your buck.

Visit our store today!

The Importance of Cruelty-Free Mascara

While some may try to downplay the issue, there’s no arguing that testing on animals in the cosmetics industry is widespread at an unimaginably large scale. The latest data from Cruelty-Free International showed that at least 192 million animals were used for scientific purposes in a single year.

The United States ranks second in the number of animal testing cases, behind only China which has around 5 million more incidents. That means that America is responsible for nearly 10% of the entire global testing impact on the animal population.

A problem of such massive proportions isn’t going away on its own anytime soon, which is why we as individual buyers must take a stand. Supporting cruelty-free products is the best way to fight back against those who think animals’ suffering is worth profiting from.

3 Reasons You Should Buy Cruelty-Free Products

#1 Cruelty

Of course, the main reason that you should avoid cruelty-free products is to discourage companies from incorporating inhumane testing procedures in their production process. By depriving them of sales, you’ll create incentives for them to be more ethical.

Hamsters, mice, and rabbits are all prominent victims of the cosmetic industry. However, rodents and bunnies aren’t the only animals at stake. Even dogs like chihuahuas are used to test how painful a particular product is when dripped on the eyes. The answer? Very.

#2 Healthier

It’s not just about saving animals; you could also be helping yourself when you use cruelty-free products. In general, cosmetics that don’t include animal testing in their manufacturing process tend to be healthier for humans as well.

This is likely because the ingredients in cruelty-free products are safer than the artificial formulas you might find from more unethical companies. Cruelty-free products are usually made without synthetic fragrances, parabens, phthalates, and carcinogens.

#3 Unethical products are gross in more ways than one

Yes, products that involve animal cruelty are gross in the ethical sense, but they’re also gross in a more literal sense. For instance, carmine is a popular color additive in regular lipsticks. What you might not know is that it’s made out of crushed bugs.

Yes, you’re smearing bugs on your mouth in addition to supporting unethical practices. Furthermore, makeup brushes made from animal products are usually constructed using fur from the tail of animals, which is dangerously close to an area where the sun doesn’t shine.

Try Fresame’s Cruelty-Free Mascara

Now that you’re well-informed on the benefits that cruelty-free mascara has over the less ethical options on the market, it’s time to get a mascara that meets your needs without harming any animals. We also fully guarantee that our products don’t contain any bugs!

You can get your volumizer mascara for just $21 and become the next satisfied customer to find out that cruelty-free is just as beautiful for your face as it is for the animals you’re saving. Until next time, stay happy and ethical!

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