Sustainable Beauty

We all know the saying ‘what happens in Vegas stays in Vegas.’ But that doesn’t hold true for Cosmoprof. Besides, I couldn’t keep this year’s trade show a secret even if I tried. Being in the convention center with other big names in the beauty industry was amazing. But, let me back up a bit. […]

    It’s a habit; it’s what we do… we go to the drugstore for a couple of items, always swing by the makeup department to see if there is anything new and exciting (usually not), and grab our go-to mascara. We have given up trying new brands because we know what works ‘fine,’ and

After a quick trip to your favorite store and returning with some fabulous makeup, do you ever wonder how much the average person spends on cosmetics? Here at Fresame, we live for these statistics. Not just because we sell some absolutely to-die-for mascara, but because we are obsessed with makeup and want to make sure

We have been hearing it on the news; parabens are bad for us. But what are parabens, and why are they harmful? It is essential to understand what we put into and on our bodies, including our makeup. The best way to protect yourself against potentially harmful products is to read the ingredients of your

I know it can be confusing. It’s hard to figure out which type of mascara to choose, and then you must select the best wand as well. Do you want fluffy eyelashes, cat eyes, eyelashes that are defined and separated, or incredibly long lashes? So many decisions to make! Here is a quick breakdown of

While some may try to downplay the issue, there’s no arguing that testing on animals in the cosmetics industry is widespread at an unimaginably large scale. The latest data from Cruelty-Free International showed that at least 192 million animals were used for scientific purposes in a single year. The United States ranks second in the