We all know the saying ‘what happens in Vegas stays in Vegas.’ But that doesn’t hold true for Cosmoprof. Besides, I couldn’t keep this year’s trade show a secret even if I tried. Being in the convention center with other big names in the beauty industry was amazing. But, let me back up a bit. […]
Great Things That Happened at Cosmoprof 2022 Read More »
Congratulations! You’re getting married! Planning a wedding is a huge responsibility. You need flowers, caters, the perfect venue, and the perfect dress. Once you have decided on the destination and found the dress of your dreams, you can plan your makeup to bring it all together. Makeup Tips From the first photo to the last
Doing Your Own Makeup for Your Wedding? We Have Tips for You Read More »
Whether it’s getting drinks after work, having dinner with friends, or hitting the town for a night of dancing — changing your eye makeup from day to night wear doesn’t mean a complete redo. Some essential planning and touchups will enhance your features and prepare you for the evening. During the day, it’s
Tips to Move Your Eye Makeup from Day to Night Read More »
It’s a habit; it’s what we do… we go to the drugstore for a couple of items, always swing by the makeup department to see if there is anything new and exciting (usually not), and grab our go-to mascara. We have given up trying new brands because we know what works ‘fine,’ and
Leave the Drugstore Mascara Behind Read More »
When you think of a cosmetic company, you think beauty, color, and enhancement. But you should also be thinking about who these companies really are and what they stand for. Do they have your best interest in mind or simply want to sell their product? It’s true, the right makeup can make you beautiful, confident,
Fresame – A Company with a Conscience Read More »
After a quick trip to your favorite store and returning with some fabulous makeup, do you ever wonder how much the average person spends on cosmetics? Here at Fresame, we live for these statistics. Not just because we sell some absolutely to-die-for mascara, but because we are obsessed with makeup and want to make sure
How Much are Consumer’s Spending on Makeup? Read More »
The excitement of a new year, a new opportunity, a new you are upon us. Now is the perfect time to add some pizzazz to your makeup routine, especially your eyes. When making your new year’s resolution, add adventurous eyes to your list. All makeup and enhance your features, but it’s the eyes that actually
Eye Makeup Trends You Need to See Read More »
We have been hearing it on the news; parabens are bad for us. But what are parabens, and why are they harmful? It is essential to understand what we put into and on our bodies, including our makeup. The best way to protect yourself against potentially harmful products is to read the ingredients of your
Why You Want Paraben Free Mascara Read More »
I know it can be confusing. It’s hard to figure out which type of mascara to choose, and then you must select the best wand as well. Do you want fluffy eyelashes, cat eyes, eyelashes that are defined and separated, or incredibly long lashes? So many decisions to make! Here is a quick breakdown of
Matching the Right Mascara with the Right Wand Read More »
Businesses in America are becoming more inclusive and equitable (as they should!). According to the U.S. Small Business Administration, roughly 1 in 10 workers, or 12 million people, in the United States are self-employed business owners. Yet only 7 percent of Latinos own businesses. The Latinx market is changing the landscape of our
How Latina-Owned Businesses will Change the World Read More »
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